Social media is a crucial part in brand recognition. Most customers today head to your social media pages to check your reviews, hours of operation and to see how you stand compared to your competitors. Social media has changed the way businesses connect and are seen by customers and potential customers.
Social media is also used by major search engines to determine how to rank your website and if people are engaged and are sharing your sites on social media major search engines will look at that activity and rank your website better than a business that is not using social media.
Social media sites often change, with new rules and regulations, features and advancements. Most business owners and business managers don’t have the time or patience to keep up with these changes. There is no one size fits all approach to social media, so it’s important to have an expert manage your accounts. Lots of people use social media each end every day and just because they are familiar with posting and status updates sharing etc. it does not necessarily mean they are qualified to manage a social media page for business. Regular users don’t understand branding or return on investment they just do it for fun and enjoyment. It’s vital to hire the right people to help you manage your business account and make sure you are not wasting time or money.
Social media and reputation management is an important part of social media management, Customers sometimes may be unhappy with a product or an experience, and they will come to your social sites to complain or make the public aware of this situation. You need to hire someone who understands online reputation management. Customer service and professionalism is essential to make a bad situation good again. Your online reputation is critical to your brand and crucial to your growth.
One important aspect most businesses don’t realize is the art of storytelling. Showing behind the scene footage, showing the vision of your business in images and videos. Showing the things you are doing in the office and community, it’s imperative. People become blind to just, promotion and of sales and products. Everyday people who use social media want to see more they want to be entertained they want to get value. They also want to see you are human and that you are real. Painting a social picture will bring more engagement and more people to be advocates to your brand because they see you as being more authentic, and that’s vital to social growth
Return on investment is often neglected with most social media companies, and you have to make sure the efforts bring first growth and then secondly a return. The last thing you want is to be paying for a service that is not bringing new customers or driving your brand to the next level. It’s so important you hire a company that can grow your network and that alone will be a driving factor that can grow your business and followers on an organic level. If you hire the right company, you can quickly expand your network. The last thing you want is to spend money on content creation, contests, and multimedia and not have many people seeing this content. This is a big mistake made by many companies every day. If no one sees your content, your money is being wasted.
Social media over the years has restricted organic reach so they can capitalize on advertising money. If you hire the right company, you can be educated on things that still bring massive engagement organically like sweepstakes and contests. Just because you make a contest does not mean people will engage with it, we have developed proven methods and tactics that bring success to any contest we get our hands on, so make sure you are working with a company that truly understands social media contests.
Last but not least you want a company who understand social media advertising. A company that will make your hard earned money go further. We have been known to reach people for pennies, and we strive on saving clients money by creating razor sharp campaigns. Advertising is key to the success of any business, but the right advertising is more important. We can help you look at all your advertising and provide a solution that we think will bring the best bang for your buck and make the most impact to grow your business.
We always welcome new projects and are ready to take new clients to the next level. Contact us anytime to set up a consult or just say Hi.